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CIMA E3 - Strategic Management Question Tutorial Sample Questions:

Question 1

HH is an outdoor theatre which is based in the capital city of country N.
Tickets for shows can be booked at the ticket office or online. HH has identified the following critical success factors (CSFs):
An excellent, online ticket booking system
Customer satisfaction
Which of the following would be suitable key performance indicators (KPIs) for HH? (Choose all that apply.)

A. Number of returning customers each year.
B. Number of customer complaints.
C. Employee turnover.
D. Percentage of ticket bookings aborted before completion.
E. Customer show ratings, scored out of ten.
F. Profit from sales of snacks and drinks.

Question 2

Company TTT produces a range of products, including products T1 and T5.
Product T1: Profitability has declined in recent years, although small profits continue to be made as the market contracts due to changing customer preferences. Overall market share is low and continues to reduce.
However, in addition to external sales T1 is also used as a component of product T5.
Product T5: A market leader within a low growth market, sources components both externally and from TTT's other subsidiaries. T5 benefits from significant economies of scale and TTT has recently considered modernizing its T5 production line but following a cost benefit analysis, decided not to proceed.
Which of the following is an appropriate strategy for TTT to adopt?

A. Divest both product T1 and product T5.
B. Divest product T1 and Harvest product T5.
C. Harvest both product T1 and product T5.
D. Harvest product T1 and Divest product T5.

Question 3

Which of the following statements is NOT a role for Management Accountants involved in the strategy development process?

A. Writing the Annual Report.
B. Integration of financial and non-financial information.
C. Consider and raise awareness of the ethical impact of proposed strategic decisions.
D. Assist the Board in determining risk appetite.

Question 4

Which THREE of the following frameworks are used solely to evaluate the external environment of an organization? (Choose three.)

A. SWOT analysis
B. Kaplan and Norton's Balanced Scorecard
C. Porter's Five Forces Model
D. Porter's Diamond
E. Porter's Value Chain
F. PEST Analysis

Question 5

SSS University wishes to introduce a new Car Park Management Strategy (CPMS). The aim of this strategy is to reduce the use of private cars and to encourage sustainable transport, such as cycling and public transport, by staff and students. SSS has decided to reduce the number of car parking spaces and introduce parking charges.
The Management Accountant has decided to use the Balanced Scorecard to help prepare a performance management system to assess the performance of the new CPMS.
Which of the following is an example of the Innovation and Learning perspective of a Balanced Scorecard for SSS?

A. Reduction in complaints from customers.
B. Speed of processing the payment for parking charges.
C. Easy access to car parking spaces.
D. Number of days of training for car park attendants.

Solutions: