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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:

CIMA E3 - Strategic Management Question Tutorial Sample Questions:

Question 1

A direct external change trigger is:

A. The introduction of new environmental protection policies by the government.
B. An economic recession in an organization's home country.
C. A general increase in the use of the Internet by society.
D. A powerful competitor forcing an organization to cut its prices.

Question 2

YZ operates a national mobile phone (cell phone) network in one country. It is considering upgrading its network to 4th Generation (4G) by providing an improved bandwidth that will enable its customers faster access to the Internet.
This investment will cost S29 million which YZ's institutional investors have agreed to provide by subscribing to a rights issue. This is due to management having informed institutional investors that a rival is already offering
4G and that this is taking customers away from YZ because its network is now regarded as too slow. YZ's remaining customers have shown a willingness to pay extra for 4G and overall the investment will have a positive net present value.
Which of the following statements are correct? (Choose all that apply.)

A. There is stakeholder approval for the investment.
B. YZ will gain a first mover advantage.
C. It provides a market development opportunity for YZ.
D. There are sufficient investment funds available
E. It is essential given the strategic threats to YZ.

Question 3

Ansoff has provided a product/market growth matrix which denotes possible strategic directions that an organization can follow.
Which of the following statements correctly describe the strategic options generated by the matrix? (Choose all that apply.)

A. Product development using new products in new markets.
B. Market development using existing products in new markets.
C. Market penetration using new products within existing markets.
D. Market penetration using existing products in new markets.
E. Market penetration using existing products within existing markets.
F. Diversification using new products in new markets.

Question 4

PQR is a charity which has an excellent reputation within its home country. PQR employs over 300 highly experienced staff and has 200 skilled volunteers. PQR's funding mainly comes from donations from the public but its public profile is low compared to larger, more publicized charities.
Due to a recent recession, public donations to PQR have fallen in the last five years, but demand for its services continues to grow.
The government of the country in which PQR operates is encouraging greater collaboration between charities and there have been several recent successful mergers within the charity sector. PQR has recently been approached by a high profile and well funded charity, DDD, with a merger proposal. DDD offers complementary services to those offered by PQR.
Which TWO of the following factors would most likely be considered as an "opportunity" for PQR? (Choose two.)

A. Merging with DDD
B. The excellent reputation of DDD
C. Donations from the public
D. Highly experienced staff
E. Growing demand for its services

Question 5

As a CIMA qualified management accountant working within a manufacturing company, you are subject to both CIMA's Code of Ethics and your company's Code of Business Conduct.
Which TWO of the following statements are TRUE? (Choose two.)

A. Both CIMA's Code of Ethics and the company's Code of Business Conduct include references to Confidentiality. Disclosure on public interest grounds is therefore prohibited.
B. Where there is a difference between CIMA's Code of Ethics and the company's Code of Business Conduct, the company's Code of Business Conduct takes priority.
C. Both CIMA's Code of Ethics and the company's Code of Business Conduct must be based on a set of basic principles.
D. As a CIMA qualified Management Accountant you must follow CIMA's Code of Ethics.
E. A company's Code of Business Conduct can be rules based.

Solutions: