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Updated: Jul 24, 2026
No. of Questions: 290 Questions & Answers with Testing Engine
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Salesforce EEB101 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Email Essentials (EEB101) |
| Exam Number: | EEB101 |
| Exam Format: | Instructor-Led Training, Hands-On Labs, Practical Exercises |
| Exam Duration: | 1440-1680 |
| Available Languages: | English |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist EML101 - Content Builder Essentials for the Digital Marketer |
| Sample Questions: | Salesforce EEB101 Sample Questions |
| Exam Way: | This is a Salesforce instructor-led training course rather than a certification exam. Available in classroom, virtual instructor-led, and partner-delivered formats. |
| Pre Condition: | No prerequisites required. Designed for email marketers who manage the email channel within Salesforce Marketing Cloud. |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com |
Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Testing and Validation | - Quality Assurance
|
| Analysis and Reporting | - Performance Measurement
|
| Automation | - Marketing Automation
|
| Segmentation | - Audience Segmentation
|
| Content | - Content Builder
|
| Sending | - Email Delivery
|
| Templates and Email Creation | - Email Development
|
| Data | - Lists and Data Extensions
|
Salesforce Email Essentials (EEB101) Sample Questions:
1. A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?
A) Data Extract
B) SQL Query
C) Filter
D) Import File
2. A team wants to import a file with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?
A) Select the delimiting character
B) Choose the appropriate date format
C) Name the new import definition
D) Map the attributes in the file
3. The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS.
Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?
A) Link Help Text
B) Link Tooltip
C) Link Conversion Tracking
D) Link Tracking Alias
4. Using measures, what data can a marketer use to segment an audience?
A) First Name Attributes
B) Gender Data
C) Open Data
D) Geographical Data
5. An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of Interest this week." Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers
A) Keep the subject text between 50 and 100 characters long.
B) Include "RE:", "FWD:", "etc." to get the reader's attention.
C) A/B test the effectiveness of different subjects.
D) Include information relevant to the message in the subject line.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: C,D |
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