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Updated: Oct 09, 2026

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Oracle 1Z1-1031 Exam Overview:

Certification Vendor:Oracle
Exam Name:Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
Exam Number:1Z0-1031
Exam Format:Multiple choice, Scenario-based questions
Exam Duration:120 minutes
Real Exam Qty:50-70
Related Certifications:Oracle Marketing Cloud certifications
Oracle Data Management Platform (DMP) related credentials
Available Languages:English
Exam Price:$245 USD
Recommended Training:Oracle University Training
Exam Registration:Pearson VUE Oracle Exams
Oracle Certification Registration
Sample Questions:Oracle 1Z1-1031 Sample Questions
Exam Way:Computer-based exam delivered via Pearson VUE (online proctored or test center)
Pre Condition:No formal prerequisites are publicly defined, but familiarity with Oracle Marketing Cloud or digital marketing data platforms is recommended.

Oracle 1Z1-1031 Exam Syllabus Topics:

SectionObjectives
Topic 1: Privacy, Governance, and Data Compliance- Data privacy principles
- User consent and governance controls
Topic 2: Oracle Marketing Cloud Data Management Platform Fundamentals- Platform architecture and components
- Core concepts of Oracle DMP
Topic 3: Campaign Activation and Data Usage- Audience activation workflows
- Integration with marketing channels
Topic 4: Data Onboarding and Integration- Third-party data integration
- Data ingestion methods
Topic 5: Audience Segmentation and Management- Identity resolution and profile management
- Audience creation and segmentation rules

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question #1

You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

  • A. 1
  • B. 30
  • C. 7
  • D. 15
  • E. Win Each Category
  • F. Win Every Time
Reveal Solution  Discussion  0

Correct Answer: F  🗳️

Question #2

Which three primary pricing models are available when configuring app partners? (Choose three.)

  • A. Clients can purchase data on a cost per stamp basis.
  • B. Clients can purchase data on impressions set in the central rate card.
  • C. Clients can purchase data on a percentage of spend.
  • D. Clients can purchase data according to the specific terms in their contract.
  • E. Clients can purchase data on a cost per 1,000 impression basis.
Reveal Solution  Discussion  0

Correct Answer: B,C,E  🗳️

Question #3

Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?

  • A. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
    "Run" button.
  • B. Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
  • C. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.
  • D. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.
  • E. Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #4

Which two are primary use cases for tagging media creatives? (Choose two.)

  • A. Frequency capping
  • B. Prospecting
  • C. Site Side Optimization
  • D. Media validation
Reveal Solution  Discussion  0

Correct Answer: A,D  🗳️

Question #5

Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

  • A. Only data on users that are seen on a go-forward basis is sent.
  • B. Uses a transparent 1x1 image pixel
  • C. The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
  • D. Audience data on past users is sent.
  • E. This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
Reveal Solution  Discussion  0

Correct Answer: B,E  🗳️

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