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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
B) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
C) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
D) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.

2. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.

A) The click-through URL must be added to the Media Click tag.
B) The DoubleClick Campaign Manager macros are different for every creative.
C) The BlueKai Site ID is different for every Media Click tag.
D) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.

3. Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?

A) Full agency control
B) Full client control
C) Agency ownership of the DMP
D) Client ownership of the DMP

4. Which two are primary use cases for tagging media creatives? (Choose two.)

A) Frequency capping
B) Prospecting
C) Site Side Optimization
D) Media validation

5. Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.

A) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages.
B) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages.
C) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages.
D) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages.
E) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages.
F) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages.

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