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Last Updated: Jul 19, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Harmonization | 3% | - Cross-source alignment - Pros and cons of harmonization approaches - Standardization methods |
| Topic 2: Data Quality and Cleansing | 7% | - Validation rules - Duplicate management - Error handling and correction |
| Topic 3: Reporting and Analytics | 12% | - Report creation and scheduling - Attribution models - Insight generation and interpretation |
| Topic 4: Data Permissions and Governance | 5% | - User access and roles - Parent-child data setups - Data update controls |
| Topic 5: Overarching Entities | 3% | - Use cases and application scenarios - Structure and configuration |
| Topic 6: Data Integration and Ingestion | 12% | - API and file-based import - Refresh schedules and data flow - Data streams and connectors |
| Topic 7: Automation and Workflow | 5% | - Automated distribution - Workflow setup |
| Topic 8: Data Mapping and Modeling | 5% | - Dimensions and measures - Data structure and relationships - Source of truth configuration |
| Topic 9: Dashboards and Visualization | 15% | - Chart types and usage - KPI and metric display - Dashboard design and layout |
| Topic 10: Performance and Troubleshooting | 5% | - Monitoring and optimization - Common issues and fixes |
| Topic 11: General Functionalities | 13% | - Navigation and interface - Core platform capabilities - Basic concepts and terminology |
| Topic 12: Calculated Fields and Functions | 5% | - Custom calculations - Extract and transformation formulas - VLOOKUP and FUZZYVLOOKUP |
| Topic 13: Datasets and Data Views | 10% | - Dataset creation and management - View configuration and sharing - Filtering and segmentation |
1. A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
How should the "Override Media Buy Hierarchies" checkbox be set in order to meet the client's requirements?
A) It should be checked in Data Stream A
B) It should be checked in Data Stream B
C) It should not be checked in any of the three Data Streams.
D) It should be checked in Data Stream C
2. The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:
The mapping is as follows:
Day - Day
web_site_key -> Main Generic Entity Key
web_site_name -> Main Generic Entity Name
Web_site_source -> Main Generic Entity Attribute 01
Page Views - Generic Metric 1
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?
A) 1
B) 0
C) 3
D) 4
3. An implementation engineer has been provided with 4 different source files: 03m 48s
1. Twitter Ads ~
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:
Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification by
File structure/headers:
A)
B)
C)
D) 
4. An implementation engineer is requested to apply the following logic:
To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both 'Platform' and 'Line of Business'?"
A) 5
B) 2
C) 3
D) 4
5. Your client has provided sample files of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360
Which action(s) are needed to take place in order to meet the client's requirement and set Google DV360 as the source of truth for Cost?
A) Unmap 'Cost' in Google Campaign Manager
B) Unmap 'Cost' in Google DV360
C) Set 'Inherit Attributes and Hierarchies' as the Data updates Permissions for Google DV360
D) Set Update Attributes and Hierarchies' as the Data updates Permissions for Google DV360
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: A |
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