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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. What does Marketing Cloud authenticate when a user logs in through the user interface?

A) If the user is an API User on their record
B) If the user is assigned a role in the parent business unit
C) If the user is logging in from a whitelisted IP address
D) If the user has login hours enabled on their profile

2. A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers

A) Once created, the user will need to be activated in order to use the SFTP.
B) By default, the username is the MID for the current Marketing Cloud MID.
C) By default, the password will be the password of the logged-in user.
D) Minimum password length is 12 characters.

3. As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

A) Use a web-safe font for text that closely matches the brand's custom font.
B) Edit an email's HTML to list the custom brand font in the style tag's font-family property.
C) Build an email as one image, with all text saved in the brand font.
D) Build an email using multiple images, with all text saved in the brand font.

4. A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

A) Google URL Shortener
B) Bitly URL Shortener
C) Facebook ad manager
D) Login detail for each social media account

5. To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

A) Configure the business unit data retention setting to 12 months
B) Set inactive data to be automatically cleared after one year, but is recoverable
C) Apply a Row Based Retention to each data extension as it is created, set to 12 months
D) Configure the Enterprise-wide default retention to one year

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