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| Section | Objectives |
|---|---|
| Analytics and Reporting | - Campaign performance analysis
|
| Audience Management | - Data management and segmentation
|
| Campaign Management | - Campaign creation and configuration
|
| Automation and Orchestration | - Marketing automation workflows
|
| Message Design and Content | - Email and template design
|
| Deliverability and Compliance | - Email deliverability management
|
| Responsys Platform Overview | - Core Architecture and Components
|
1. There was an issue with the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?
A) In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
B) In the export wizards, under the Source section, select the option "Comma delimited".
C) In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
D) In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
2. Which coding practice should you use when coding responsive design email messages?
A) Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
B) Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
C) Use background images freely; they will just not display if not supported on some platforms.
D) Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
3. A third-party system export of data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?
A) Discuss with the team that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
B) Create an Import Supplemental Table job in Responsys for this file.
C) Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
D) Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
4. Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?
A) Sent Date = August 1, 2016
B) Live Date - August 1, 2016
C) Interval Date = August 1, 2016 plus one day
D) Sent Date = August 1 to August 2, 2016
E) Event Date = August 1, 2016
5. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
A) Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
B) Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
C) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
D) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
E) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: B,C,D |
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