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Oracle 1z1-349 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Forms and Landing Pages15%- Digital asset configuration
  • 1. Form creation and processing
  • 2. Landing page configuration
  • 3. Progressive profiling
Topic 2: CRM Integration and Advanced Features15%- System integration
  • 1. CRM integration configuration
  • 2. Reporting and monitoring
  • 3. Web tracking
Topic 3: Data Management15%- Contact and data administration
  • 1. Custom objects
  • 2. Data imports and exports
  • 3. Segmentation fundamentals
  • 4. Contact fields and records
Topic 4: Platform Fundamentals and Architecture15%- Eloqua platform overview
  • 1. Platform administration
  • 2. Data model fundamentals
  • 3. User management and security
Topic 5: Email and Deliverability Configuration15%- Email setup
  • 1. Sender profiles
  • 2. Deliverability configuration
  • 3. Email groups and subscriptions
Topic 6: Implementation Planning and Methodology10%- Implementation lifecycle
  • 1. Project milestones and deliverables
  • 2. Stakeholder roles and responsibilities
  • 3. Implementation best practices
Topic 7: Automation and Campaign Management15%- Marketing automation
  • 1. Lead management processes
  • 2. Program Builder concepts
  • 3. Campaign Canvas configuration

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Work in passes, not one grind. First pass: untimed, through all 88 questions, marking weak domains against the blueprint above. Second pass: timed engine sessions, reviewing every error the same day while the reasoning is fresh. Final pass: re-test only your flagged items until they stop being wrong. Book the exam when your timed scores hold steady — not when your calendar gets impatient.

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Think of the 1z1-349 exam as Oracle asking for proof, not promises: pass it, and you hold the Oracle Marketing Cloud certification, a credential at the Implementation Specialist level. The questions are built to measure applied skill across the Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials objectives — the kind employers hire for. It also sits within a broader certification family covering Oracle Eloqua Marketing Cloud Service 2017 Certified Implementation Specialist, so one exam's effort keeps paying into the next.

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Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials Sample Questions:

Question #1

You are a member of two Custom Security Groups. One group allows you to delete contacts, whereas the other does not.
What happens when you try to delete a contact?

  • A. You are asked to contact an administrator to delete the contact.
  • B. You are able to delete the contact and are removed from the Custom Security Group that does not allow contact deletion.
  • C. You are prompted with an error message stating that you do not have access to delete contacts.
  • D. You are able to delete the contact and remain a member of both Custom Security Groups.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #2

In which two ways can you customize email content by using a custom object record?

  • A. Link the email to the segment you wish to target in your campaign. By providing references to a custom object, the email will be personalized.
  • B. Insert a field merge into the email.
  • C. Edit the HTML to allow customization based on contact field values.
  • D. Set dynamic content rules based on a contact's Account filed value.
  • E. Set dynamic content rules based on a linked contact's custom object filed value.
Reveal Solution  Discussion  0

Correct Answer: B,C  🗳️

Question #3

Your client links Opportunities in CRM to all contacts associated with an account. How do you configure the inbound synch of data?

  • A. Through an auto synch where purpose of upload is "Add Opportunities to the database" and another with "Link these opportunities to contacts"
  • B. Through an auto synch where purpose of upload is "Add Opportunities to the database" and another with "Link these opportunities to contact through accounts"
  • C. Through an auto synch where purpose of upload is "Add Opportunities to the database"
  • D. Through an auto synch where purpose of upload is "Add Opportunities to the database" and another with "Link these opportunities to primary contacts on accounts"
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #4

Your client is hosting a multisession event across several cities. During testing in Event Builder, you notice that registrants are not being correctly registered for their preferred session location. What should you do?

  • A. Check that the value in the form field mapped to the Session City field is an exact match to the event's Session Name.
  • B. Check that the value in the form field mapped to the Session City contains the event's Session Name.
  • C. The records were Waitlisted and will be updated to Registered if other registrants cancel their registration.
  • D. Check that the Contact Record's City field is mapped to the Session City field.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #5

To set up a new SFTP connection in Eloqua, you need to _____.

  • A. Create a new data Import via the Data Import and Export settings, then configure the Server URL, Username, and Password.
  • B. Create a new data Import via the Data Import and Export settings, then configure the Server URL, Username, and Server Port. The user will be prompted for password on each upload.
  • C. Create a new data Import via the Data Import and Export settings, then configure the Document Root, Username, and Password
  • D. Create a new data Import via the Data Import and Export settings, then configure the Server URL making sure you install the relevant SSL certificate.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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