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Exam Topic for Oracle Eloqua CX Marketing 2020 Implementation Essentials

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  • Form Configuration
  • Eloqua Fundamentals
  • Database Management
  • Branding and Deliverability
  • Security Settings
  • Email Configuration and Preference Management
  • Additional Eloqua Services
  • CRM Integration
  • Data Model
  • Implementation Overview
  • Tracking
  • Automation

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  • Explain the importance of asset permissions and contact level security
  • Create Users and customize a security group
  • Describe the background and methodology for warming dedicated IP addresses
  • Configure company settings
  • Explain Eloqua's deliverability offerings and identify and explain tasks related to deliverability

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  • Explain the types of implementation services available
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Oracle 1Z0-340-20 Exam Syllabus Topics:

SectionObjectives
Data Management- Contacts and Segmentation
  • 1. Segments and filters
  • 2. Shared lists
  • 3. Contact fields and records
- Data Imports and Exports
  • 1. Update rules
  • 2. Data cleansing
  • 3. Import processing
Web Tracking and CRM Integration- Web Tracking
  • 1. Visitor activity monitoring
  • 2. Tracking scripts
  • 3. Digital behavior analysis
- CRM Integration
  • 1. Oracle CX integrations
  • 2. Salesforce integration concepts
  • 3. Data synchronization
Campaign Management- Campaign Design
  • 1. Campaign activation and monitoring
  • 2. Campaign elements
  • 3. Campaign canvas
- Email Marketing
  • 1. Personalization
  • 2. Dynamic content
  • 3. Email creation and editing
Reporting and Analytics- Insight and Reporting
  • 1. Campaign reporting
  • 2. Marketing analytics
  • 3. Performance dashboards
Account Configuration and Administration- Email Configuration
  • 1. Email groups
  • 2. Deliverability settings
  • 3. Subscription management
- Security and User Management
  • 1. User roles and permissions
  • 2. Account administration settings
  • 3. Security groups
Automation and Lead Management- Program Builder and Campaign Automation
  • 1. Automated workflows
  • 2. Program steps and actions
  • 3. Program analysis
- Lead Scoring
  • 1. Scoring models
  • 2. Lead qualification processes
  • 3. Profile and engagement criteria

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