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Salesforce AP-216 Exam Syllabus Topics:

SectionObjectives
Topic 1: Measurement and Optimization- Reporting and analytics
- Performance optimization strategies
Topic 2: Personalization and Campaign Execution- Experience and content personalization
- Campaign setup and delivery
Topic 3: Data and Audience Management- Data collection and ingestion
- Segmentation and audience building
Topic 4: Marketing Cloud Personalization Fundamentals- Platform architecture and components
- Core concepts of personalization

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question #1

Which scenario is a valid interaction studio use case?

  • A. Recommendations in email which are personalized at open time
  • B. Behavioural targeting with 3rd party audience data
  • C. Recommendations in email which are personalised at send time
  • D. Machine learning driven insights within a customer database
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #2

What are the components of an interaction studio web campaign? [check]

  • A. Affinity, infobard and attribution window
  • B. Email capture, homepage, and product requisite
  • C. Experience, template, and content Zone
  • D. Configured recipe, visitor profile, and content window
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #3

What are the components of an Marketing Cloud Personalization web campaign?

  • A. Email capture, homepage, and product requisite
  • B. Experience, template, and content zone
  • C. Affinity, infobar, and attribution window
  • D. Configured recipe, visitor profile, and content window
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #4

What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

  • A. Channel
  • B. Catalog
  • C. Directory
  • D. Dimensions
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #5

What three features are used to support mobile web personalization?

  • A. SiteMap
  • B. Mobile Data Campaign
  • C. Templates
  • D. Web SDK
  • E. Mobile SDK
Reveal Solution  Discussion  0

Correct Answer: A,C,D  🗳️

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