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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.

A) You cpload changes to AdWords at any time.
B) You can work offline on your Mac or PC.
C) You can perform advanced searches and edits.
D) You can store and navigate one or more accounts.

2. John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

A) SEM based on web content
B) SEO for good web content
C) CPM models
D) PPC models

3. How often does Google calculate a quality score?

A) Hourly
B) Daily
C) Every time a keyword matches a search query
D) Once

4. Which of the following policies prohibits advertising if the business model is deemed unacceptable according to AdWords Terms and Conditions?

A) Link policies
B) Editorial and format policies
C) Content policies
D) Quality policies

5. Which of the following is used by Google to retrieve information?

A) IRC server
B) News server
C) Doc server
D) FTP server

Solutions: