Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A) Place additional navigation on the LenoxSoft home page.
B) Create new content for the paid search ads that direct to the home page.
C) Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
D) Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.

2. LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A) Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
B) Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
C) Create an automation rule that adds prospects to static lists to feed new programs after each entry.
D) Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.

3. LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?

A) Automatically remove prospects from the program when an email reply trigger is met.
B) Set the Engagement Studio program to repeat every 10 days.
C) Increase the wait time on the Email send action steps.
D) A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.

4. Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers

A) List Emails
B) Content Files
C) Landing Pages
D) Layout Templates
E) Social Posts

5. LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers

A) The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
B) The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
C) The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
D) The leads have been reassigned to a user who does not exist in that BU.

Solutions: