Choose AD0-E560 most accurate study material

Who is typically responsible for approving the overall scope of a Marketo Engage project?

• A. IT Administrator
• B. Campaign Specialist
• C. Marketing Manager
• D. Project Sponsor

A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)

• A. Configure local program tokens to set UTM parameters
• B. Configure program tokens for UTM parameters that have been inherited from a parent folder
• C. Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields
• D. Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions
• E. Configure Program Member Custom Fields to track the UTM parameters
• F. Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields

When reviewing completion of a REST API Webhook, you can use two URLs to perform an initial validation and make sure leads will pass correctly.
Which two combinations of URL and associated parameters should be used to validate the REST API? (Choose two.)

• A. Identity URL with Client ID and Client Secret
• B. Endpoint URL with Client ID, Your Email Address, and Client Secret
• C. Endpoint URL with Access Token and Client ID
• D. Endpoint URL with Access Token and Your Email Address
• E. Identity URL with Client Score and Client ID

A multinational organization migrated to Marketo Engage 4 months ago. On average, they send 350,000 emails per month and have good email engagement rates, but they want to improve deliverability. An initial review of their Marketo Engage implementation identified that SPF and DKIM has been configured and is verified.
Which two recommendations would be made for improving the company's deliverability? (Choose two.)

• A. Move to a dedicated IP address for easier monitoring and resolution of delivery issues
• B. Set up DMARC reject policy to prevent unauthorized sending from the company's domain
• C. Reduce the number of links and images in email assets to prevent them from being seen as spam
• D. Create a suppression smart list for invalid and suspended people and exclude this smart list from all cohorts
• E. Implement a bounce management program in Marketo Engage to proactively suspend records who bounce multiple times

What is the best practice to avoid workflow redundancies in Marketo?

• A. Automating all batch campaigns
• B. Regularly auditing workflow logic
• C. Consolidating workflows into one global campaign
• D. Using static lists for all segmentation