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Updated: Aug 27, 2026
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Salesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | MC-201 |
| Passing Score: | 72% |
| Exam Price: | USD 200 |
| Certificate Validity Period: | Maintained with release cycles (3x/year) |
| Exam Duration: | 90 minutes |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator Salesforce Certified Marketing Cloud Engagement Consultant |
| Real Exam Qty: | 60 |
| Exam Format: | Multiple Select, Multiple Choice |
| Available Languages: | English |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online (Proctored) or Onsite (Kryterion Testing Center) |
| Pre Condition: | Salesforce Administrator credential recommended but not mandatory |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 2: Lead Management | 24% | - Define the capabilities of page actions - Identify the capabilities and use cases of custom redirects - Define the capabilities of a completion action - Define the capabilities of a segmentation rule - Explain the components and use cases of an automation rule - Explain what a Grade measures and how grading is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Score measures and how scoring is managed |
| Topic 3: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Topic 4: Administration | 11% | - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields |
| Topic 5: Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting |
| Topic 6: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
A. Mobile domains
B. Marketing Cloud Account Engagement domains
C. Tracker domains
D. Social media domains
Question 2
How can you delete a prospect?
A. You can't delete prospects.
B. Through a completion action.
C. Through an automation rule.
D. Through the prospect table actions.
Question 3
In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?
A. Dynamic list
B. Engagement studio
C. Segmentation rule
D. Automation rule
Question 4
When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails.
A. False
B. True
Question 5
What is the best practice when users leave the company and have assigned prospects?
A. All of the above
B. Reassign all prospects in the CRM
C. Delete the user from Marketing Cloud Account Engagement
D. Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.
E. A & B
Solutions:
| Question 1 Answer: B,C | Question 2 Answer: D | Question 3 Answer: D | Question 4 Answer: B | Question 5 Answer: E |
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